I just spent the last couple days in beautiful Banff at the Banff Venture Forum, a prestigious annual gathering of venture capitalists and other investors. My company RallyEngine was selected to pitch to the whole room, which I did yesterday morning during their “Startup Spotlight”.

We paid for the opportunity and bent our international travel plans to make this event. While we’ve pitched at several events over the past year, this one was a bigger deal because we chose it as the venue for announcing our first-ever fund-raise – a belated Seed round. For a bootstrapped company with sales and momentum, no small thing.

Unfortunately, “Startup Spotlight” turned out to be pitch coaching in disguise – and in public. I delivered what I felt was one of my stronger pitches – five minutes on the dot and nobody in the room looking down at their phones… and then the panel of investors/judges/critics ripped it apart. The thing is they didn’t critique the substance of what I pitched so much as the style. “I felt you didn’t make the best use of the first 20 seconds.” “I didn’t like that photo you used on Slide X.” They criticized one presenter for bringing notes up to the podium and another for slowing down in the middle. Continue Reading…