This is post was originally published October 26, 2011 on the now-defunct Warms blog. I thought it was worth re-sharing for this time of year.
Warms [was] a platform that bridges the surprise and substance delivered by physical gift products with the emotion and versatility offered by digital videos and e-gifts. In doing so we [paid] very close attention to the reveal because it is through a layered unveiling that we can deliver a richer and more memorable gift experience. It’s perhaps not as obvious or easy as it sounds.
Greeting card companies, florists, e-card senders, and even chocolatiers all fall short. They may make nice/funny/tasty/beautiful products but they deliver shallow, one-dimensional experiences. A remarkable gift encompasses way more than just the object – and of course remarkability is always judged by the receiver.
Here are the six essential ingredients of a great gift…
