Last fall, for RallyEngine, I commissioned market research company Ipsos to survey large (100+ people) downtown Calgary organizations to find out how prepared for and communicated during the massive flooding in May 2013. One of the insights we gleaned from that study’s report was that many companies relied more on ad hoc reactions than on their prepared Emergency Response Plans. This was interesting and it got me curious about an arena of comedy that I’ve always enjoyed but never looked at seriously: improv.
